Digital marketing is a term used to describe the use of digital media to promote products and services. It's a growing field, and one that can help your business grow if you know how to use it correctly. The Oxford English Dictionary defines digital marketing as 'the practice of promoting products or services through online channels such as search engines, social media sites and email subscriptions.'
What is digital marketing?
Digital marketing is the promotion of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
The main purpose of digital marketing is to reach more people with your message and increase awareness of your brand. This can be achieved through ads on social media sites such as Facebook (FB), Twitter (TWTR), Instagram/Snapchat etc., search engine optimization (SEO), email campaigns etc..
A brief history of digital marketing
Digital marketing is not a new concept. It's been around for over 30 years, but it wasn't until the early 2000s that digital marketing really took off.
In fact, you might be surprised to learn that the first digital marketing agency was actually founded by an account manager named Michael Eisner in 2001—and his name is now synonymous with this type of work!
The first businesses to use digital marketing
The first businesses to use digital marketing were probably the same ones who created it. They had access to technology, and they knew how to use it effectively.
The first businesses were often pioneers in their own right—and they were very successful at using digital content as an asset for their business. We've covered some of these companies here on our blog before:
Coca-Cola was one of the first companies that built its brand around an online presence (starting with a website). It has since gone on to make billions off of social media ads and sponsored content, including BuzzFeed's listicle '101 Things You Didn't Know About Dogs.'
Google was also among those early adopters; its earliest marketing campaigns involved search engine optimization (SEO), which helped drive traffic back towards websites while they were developing their brands online.
Digital marketing in the '90s and beyond
The 1990s and beyond were a time of great change in the world of digital marketing. The internet was becoming mainstream and social media was starting to be used, but mobile phones were still relatively rare at this point. In 1994, Google founders Larry Page and Sergey Brin graduated from Stanford University with degrees in computer science; they would go on to found one of the most successful companies ever built on top of their search engine technology (which has been around since 1999).
Digital marketing today
Digital marketing has been a huge part of business for years, and it's not going anywhere. In fact, digital marketing is now more important than ever as more people use smartphones and tablets to access the internet.
Digital marketing helps businesses increase sales by using social media platforms like Facebook and Twitter. It also helps build brand awareness through email campaigns, newsletters and other forms of content creation that are focused on communicating with customers directly (via email). And lastly but not least: digital advertising is an incredibly powerful tool for driving traffic back to your site—a factor often overlooked when thinking about how best to grow an online presence!
Should you be using digital marketing?
With more than 1 billion users worldwide, digital marketing is the future of business. It's a way to connect with your customers, communicate with them and promote products and services.
Digital marketing has become an essential tool for businesses who want to reach out to their audience in new ways.
The most successful companies know that digital marketing is an integral part of having a strong presence.
Digital marketing is a way to reach new customers, keep existing ones happy and improve your brand. It's also an opportunity to increase sales and profits.
Now you know what the Oxford English Dictionary doesn't tell us about digital marketing. The most successful companies know that digital marketing is an integral part of having a strong presence.